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Research Output 2008 2019

  • 57 Citations
  • 2 h-Index
  • 6 Article
  • 2 Chapter
  • 1 Book
2 Citations (Scopus)

Analysis of the study of causal relationships in marketing

Salgado Beltrán, L. & Espejel Blanco, J. E., 1 Oct 2016, In : Innovar. p. 79-94 16 p.

Research output: Contribution to journalArticle

marketing
estimation procedure
Colombia
customer
cause
2014
6 Citations (Scopus)

Alimentos tradicionales en Sonora, México: Factores que influyen en su consumo

Espejel Blanco, J. E., Camarena Gómez, D. M. J. & Sandoval Godoy, S. A., 2014, In : Innovar. 24, 53, p. 127-139 12 p.

Research output: Contribution to journalArticle

2013

Influencia de las estrategias de marketing en la intención de compra de los productos orgánicos

Salgado, L., Espejel Blanco, J. E. & Camarena Gómez, D. M. J., 2013, Marketing agroalimentario: Aplicaciones metodológicas estudios de casos en el contexto global. Espejel, J., Camarena, D. M. & Salgado, L. (eds.). 1a ed. ed. 978-607-32-32088-0: Pearson , p. 181-194 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2011

Consumer perceptions toward Mexican garlic: an empirical analysis with PLS Path mode

Espejel Blanco, J. E., Camarena Gómez, D. M. J. & Chávez, M., 2011, Proceedings of the XI ISINI Conference. Pearson , p. 84-94 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2008
49 Citations (Scopus)

Consumer satisfaction: A key factor of consumer loyalty and buying intention of a PDO food product

Espejel Blanco, J. E., 5 Sep 2008, In : British Food Journal. 110, 8, p. 865 881 p., Vol. 110, No. 9.

Research output: Contribution to journalArticle

Open Access