A CRM Strategy for Integrating Customer Knowledge

Research output: Contribution to journalArticleResearchpeer-review

Original languageAmerican English
Pages (from-to)7-28
JournalIUP Journal of Knowledge Management
Volume16
Issue number4
StatePublished - Oct 2018

Cite this

@article{9b317724e7bb4ac58e20abe7c03e2ad8,
title = "A CRM Strategy for Integrating Customer Knowledge",
author = "{Barcel{\'o} Valenzuela}, Mario and Edlyn Hernandez-Rojas and Alonso Perez-Soltero and {Ochoa Hern{\'a}ndez}, {Jos{\'e} Luis}",
year = "2018",
month = "10",
language = "American English",
volume = "16",
pages = "7--28",
journal = "IUP Journal of Knowledge Management",
issn = "0972-9216",
number = "4",

}

A CRM Strategy for Integrating Customer Knowledge. / Barceló Valenzuela, Mario; Hernandez-Rojas, Edlyn; Perez-Soltero, Alonso; Ochoa Hernández, José Luis.

In: IUP Journal of Knowledge Management, Vol. 16, No. 4, 10.2018, p. 7-28.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - A CRM Strategy for Integrating Customer Knowledge

AU - Barceló Valenzuela, Mario

AU - Hernandez-Rojas, Edlyn

AU - Perez-Soltero, Alonso

AU - Ochoa Hernández, José Luis

PY - 2018/10

Y1 - 2018/10

M3 - Article

VL - 16

SP - 7

EP - 28

JO - IUP Journal of Knowledge Management

JF - IUP Journal of Knowledge Management

SN - 0972-9216

IS - 4

ER -