A CRM Strategy for Integrating Customer Knowledge

Research output: Contribution to journal › Article › peer-review

Original language	American English
Pages (from-to)	7-28
Journal	IUP Journal of Knowledge Management
Volume	16
Issue number	4
State	Published - Oct 2018

Access to Document

@article{9b317724e7bb4ac58e20abe7c03e2ad8,

title = "A CRM Strategy for Integrating Customer Knowledge",

author = "{Barcel{\'o} Valenzuela}, Mario and Edlyn Hernandez-Rojas and Alonso Perez-Soltero and {Ochoa Hern{\'a}ndez}, {Jos{\'e} Luis}",

year = "2018",

month = oct,

language = "American English",

volume = "16",

pages = "7--28",

journal = "IUP Journal of Knowledge Management",

issn = "0972-9216",

number = "4",

}