Analysis of the study of causal relationships in marketing

Lizbeth Salgado Beltrán, Joel Enrique Espejel Blanco

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)
Original languageAmerican English
Pages (from-to)79-94
Number of pages16
JournalInnovar
DOIs
StatePublished - 1 Oct 2016

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marketing
estimation procedure
Colombia
customer
cause
Marketing
Intangibles
Covariance matrix
Momentum
Structural equation modeling
Partial least squares
Latent variables
Customer satisfaction

Cite this

@article{9787c7ede3a044e087d646bc6b2e941d,
title = "Analysis of the study of causal relationships in marketing",
author = "{Salgado Beltr{\'a}n}, Lizbeth and {Espejel Blanco}, {Joel Enrique}",
year = "2016",
month = "10",
day = "1",
doi = "10.15446/innovar.v26n62.59390",
language = "American English",
pages = "79--94",
journal = "Innovar",
issn = "0121-5051",
publisher = "Universidad Nacional de Colombia",

}

Analysis of the study of causal relationships in marketing. / Salgado Beltrán, Lizbeth; Espejel Blanco, Joel Enrique.

In: Innovar, 01.10.2016, p. 79-94.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Analysis of the study of causal relationships in marketing

AU - Salgado Beltrán, Lizbeth

AU - Espejel Blanco, Joel Enrique

PY - 2016/10/1

Y1 - 2016/10/1

U2 - 10.15446/innovar.v26n62.59390

DO - 10.15446/innovar.v26n62.59390

M3 - Article

SP - 79

EP - 94

JO - Innovar

JF - Innovar

SN - 0121-5051

ER -