Consumer preferences for walnuts in Spain

Dena M. Camarena; Ana I. Sanjuán

doi:10.1300/J038v12n04_04

Consumer preferences for walnuts in Spain

Dena M. Camarena, Ana I. Sanjuán^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

Stated consumer preferences for walnuts in Spain are investigated by means of a choice experiment. Conditional heterogeneity is explored, assuming two possible sources: How often walnuts are consumed and how driven by health and nutrition attitudes or convenience the consumer is. In particular, the possibilities for a mostly unknown variety in the Spanish market are investigated. Specific guidelines for the distribution and commercialisation of walnuts are provided.

Original language	English
Pages (from-to)	39-57
Number of pages	19
Journal	Journal of Food Products Marketing
Volume	12
Issue number	4
DOIs	https://doi.org/10.1300/J038v12n04_04
State	Published - 20 Nov 2006
Externally published	Yes

Keywords

Choice experiment
Logit model
Stated preferences
Walnuts

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10.1300/J038v12n04_04

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AU - Sanjuán, Ana I.

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AB - Stated consumer preferences for walnuts in Spain are investigated by means of a choice experiment. Conditional heterogeneity is explored, assuming two possible sources: How often walnuts are consumed and how driven by health and nutrition attitudes or convenience the consumer is. In particular, the possibilities for a mostly unknown variety in the Spanish market are investigated. Specific guidelines for the distribution and commercialisation of walnuts are provided.

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DO - 10.1300/J038v12n04_04

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Consumer preferences for walnuts in Spain

Abstract

Keywords

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