Consumer preferences for walnuts in Spain

Dena M. Camarena, Ana I. Sanjuán

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Stated consumer preferences for walnuts in Spain are investigated by means of a choice experiment. Conditional heterogeneity is explored, assuming two possible sources: How often walnuts are consumed and how driven by health and nutrition attitudes or convenience the consumer is. In particular, the possibilities for a mostly unknown variety in the Spanish market are investigated. Specific guidelines for the distribution and commercialisation of walnuts are provided. Copyright © by The Haworth Press, Inc. All rights reserved.
Original languageAmerican English
Pages (from-to)39-57
Number of pages19
JournalJournal of Food Products Marketing
DOIs
StatePublished - 20 Nov 2006

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