DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO

Arodi Morales Holguin; Raquel Torres Peralta; Federico Cirett-Galán

DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO

Arodi Morales Holguin, Raquel Torres Peralta, Federico Cirett-Galán

Research output: Contribution to conference › Paper › peer-review

Abstract

This proposal aims to present a strategy of visual communication, based on the
importance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.
The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.

Original language	American English
Pages	30-33
Number of pages	4
State	Published - 31 Jan 2019
Event	2019 West East Institute International Academic Conference Proceedings - Barcelona, Spain Duration: 22 Jan 2019 → 24 Jan 2019 https://www.westeastinstitute.com/

Conference

Conference	2019 West East Institute International Academic Conference Proceedings
Abbreviated title	2019 WEI INTERNATIONAL ACADEMIC CONFERENCE PROCEEDINGS
Country/Territory	Spain
City	Barcelona
Period	22/01/19 → 24/01/19
Internet address	https://www.westeastinstitute.com/

Keywords

Visual communication
Design
Health
Information Technology

Access to Document

https://www.westeastinstitute.com/wp-content/uploads/2019/03/EDU-BARCELONA-2019.pdf#page=31License: Unspecified

Cite this

Morales Holguin, A., Torres Peralta, R., & Cirett-Galán, F. (2019). DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO. 30-33. Paper presented at 2019 West East Institute International Academic Conference Proceedings, Barcelona, Spain. https://www.westeastinstitute.com/wp-content/uploads/2019/03/EDU-BARCELONA-2019.pdf#page=31

@conference{948e9193b4664c0ba1de83df40d2430b,

title = "DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO",

abstract = "This proposal aims to present a strategy of visual communication, based on theimportance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.",

keywords = "Visual communication, Design, Health, Information Technology",

author = "{Morales Holguin}, Arodi and {Torres Peralta}, Raquel and Federico Cirett-Gal{\'a}n",

year = "2019",

month = jan,

day = "31",

language = "American English",

pages = "30--33",

note = "2019 West East Institute International Academic Conference Proceedings, 2019 WEI INTERNATIONAL ACADEMIC CONFERENCE PROCEEDINGS ; Conference date: 22-01-2019 Through 24-01-2019",

url = "https://www.westeastinstitute.com/",

}

Morales Holguin, A , Torres Peralta, R & Cirett-Galán, F 2019, 'DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO', Paper presented at 2019 West East Institute International Academic Conference Proceedings, Barcelona, Spain, 22/01/19 - 24/01/19 pp. 30-33. <https://www.westeastinstitute.com/wp-content/uploads/2019/03/EDU-BARCELONA-2019.pdf#page=31>

DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO. / Morales Holguin, Arodi ; Torres Peralta, Raquel ; Cirett-Galán, Federico.
2019. 30-33 Paper presented at 2019 West East Institute International Academic Conference Proceedings, Barcelona, Spain.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO

AU - Morales Holguin, Arodi

AU - Torres Peralta, Raquel

AU - Cirett-Galán, Federico

PY - 2019/1/31

Y1 - 2019/1/31

N2 - This proposal aims to present a strategy of visual communication, based on theimportance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.

AB - This proposal aims to present a strategy of visual communication, based on theimportance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.

KW - Visual communication

KW - Design

KW - Health

KW - Information Technology

M3 - Paper

SP - 30

EP - 33

T2 - 2019 West East Institute International Academic Conference Proceedings

Y2 - 22 January 2019 through 24 January 2019

ER -

DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO

Abstract

Conference

Keywords

Access to Document

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