DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO

Research output: Contribution to conferencePaper

Abstract

This proposal aims to present a strategy of visual communication, based on the
importance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.
The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.
Original languageAmerican English
Pages30-33
Number of pages4
StatePublished - 31 Jan 2019
Event2019 West East Institute International Academic Conference Proceedings - Barcelona, Spain
Duration: 22 Jan 201924 Jan 2019
https://www.westeastinstitute.com/

Conference

Conference2019 West East Institute International Academic Conference Proceedings
Abbreviated title2019 WEI INTERNATIONAL ACADEMIC CONFERENCE PROCEEDINGS
CountrySpain
CityBarcelona
Period22/01/1924/01/19
Internet address

Fingerprint

Visual communication
Public health
Medical problems
Application programs
Marketing
Communication

Keywords

  • Visual communication
  • Design
  • Health
  • Information Technology

Cite this

Morales Holguin, A., Torres Peralta, R., & Cirett-Galán, F. (2019). DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO. 30-33. Paper presented at 2019 West East Institute International Academic Conference Proceedings, Barcelona, Spain.
@conference{948e9193b4664c0ba1de83df40d2430b,
title = "DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO",
abstract = "This proposal aims to present a strategy of visual communication, based on theimportance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.",
keywords = "Visual communication, Design, Health, Information Technology",
author = "{Morales Holguin}, Arodi and {Torres Peralta}, Raquel and Federico Cirett-Gal{\'a}n",
year = "2019",
month = "1",
day = "31",
language = "American English",
pages = "30--33",
note = "2019 West East Institute International Academic Conference Proceedings, 2019 WEI INTERNATIONAL ACADEMIC CONFERENCE PROCEEDINGS ; Conference date: 22-01-2019 Through 24-01-2019",
url = "https://www.westeastinstitute.com/",

}

Morales Holguin, A, Torres Peralta, R & Cirett-Galán, F 2019, 'DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO', Paper presented at 2019 West East Institute International Academic Conference Proceedings, Barcelona, Spain, 22/01/19 - 24/01/19 pp. 30-33.

DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO. / Morales Holguin, Arodi; Torres Peralta, Raquel; Cirett-Galán, Federico.

2019. 30-33 Paper presented at 2019 West East Institute International Academic Conference Proceedings, Barcelona, Spain.

Research output: Contribution to conferencePaper

TY - CONF

T1 - DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO

AU - Morales Holguin, Arodi

AU - Torres Peralta, Raquel

AU - Cirett-Galán, Federico

PY - 2019/1/31

Y1 - 2019/1/31

N2 - This proposal aims to present a strategy of visual communication, based on theimportance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.

AB - This proposal aims to present a strategy of visual communication, based on theimportance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.

KW - Visual communication

KW - Design

KW - Health

KW - Information Technology

M3 - Paper

SP - 30

EP - 33

ER -

Morales Holguin A, Torres Peralta R, Cirett-Galán F. DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO. 2019. Paper presented at 2019 West East Institute International Academic Conference Proceedings, Barcelona, Spain.