The perception of preferences that Sonora consumers manifest toward their traditional foods can be motivated, among other factors, by ethnocentrism. Although it is generally understood as the set of feelings and beliefs of a group associated with a vision of superiority or preference over everything that comes from their own culture; in terms of food consumption, and for statistical measurement purposes, in this study, more than an attitude is considered a trend which shows a general notion about the provision that individuals have towards the purchase or consumption of certain products. For that matter, we use measurement scale of consumer ethnocentrism known as CETSCALE, in which we look to identify the levels of food ethnocentrism and its influence on purchasing and consumption habits of typical traditional food of Sonora, particulary in cities of Nogales, Hermosillo and Guaymas. Part of the results show normal level of ethnocentrism, with some differences between populations, this indicate the micro culture existence with differentiated consumption food habits.
|Original language||American English|
|Journal||Razón y Palabra|
|State||Published - 2016|