Heterogeneidad de preferencias y experimentos de elección: Aplicación de un logit con parámetros aleatorios a la demanda de nueces

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Consumers’ stated preferences towards walnuts are studied by means of a choice experiment, with a double objective: first, to identify the main attributes searched by consumer at purchase and second, to analyse the chances for the introduction into the Spanish market of the Pecan variety. From this study, commercial guidelines may be derived, that helps distribution and import companies to commercialise this nut. A mixed or random parameters logit is estimated which relaxes the IIA property (independence of irrelevant alternatives) present in the logit model with fixed parameters. In a mixed logit, coefficients of each attribute/level vary randomly across consumers, reflecting the heterogeneity of individuals’ preferences. This model also allows estimate efficiently the parameters when each individual chooses several times, as in the present study.</jats:p>
Original languageSpanish
Pages (from-to)105-119
JournalEconomía Agraria y Recursos Naturales
Volume4
Issue number8
DOIs
StatePublished - 21 Oct 2004

Cite this

@article{d6b1ecb50ef948f8b5c08676888dbc57,
title = "Heterogeneidad de preferencias y experimentos de elecci{\'o}n: Aplicaci{\'o}n de un logit con par{\'a}metros aleatorios a la demanda de nueces",
abstract = "Consumers’ stated preferences towards walnuts are studied by means of a choice experiment, with a double objective: first, to identify the main attributes searched by consumer at purchase and second, to analyse the chances for the introduction into the Spanish market of the Pecan variety. From this study, commercial guidelines may be derived, that helps distribution and import companies to commercialise this nut. A mixed or random parameters logit is estimated which relaxes the IIA property (independence of irrelevant alternatives) present in the logit model with fixed parameters. In a mixed logit, coefficients of each attribute/level vary randomly across consumers, reflecting the heterogeneity of individuals’ preferences. This model also allows estimate efficiently the parameters when each individual chooses several times, as in the present study.",
author = "{Camarena G{\'o}mez}, {Dena Mar{\'i}a Jes{\'u}s} and Sanju{\'a}n, {Ana Isabel}",
year = "2004",
month = "10",
day = "21",
doi = "10.7201/earn.2004.08.06",
language = "Espa{\~n}ol",
volume = "4",
pages = "105--119",
journal = "Econom{\'i}a Agraria y Recursos Naturales",
issn = "2174-7350",
number = "8",

}

Heterogeneidad de preferencias y experimentos de elección: Aplicación de un logit con parámetros aleatorios a la demanda de nueces. / Camarena Gómez, Dena María Jesús; Sanjuán, Ana Isabel.

In: Economía Agraria y Recursos Naturales, Vol. 4, No. 8, 21.10.2004, p. 105-119.

Research output: Contribution to journalArticleResearchpeer-review

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T1 - Heterogeneidad de preferencias y experimentos de elección: Aplicación de un logit con parámetros aleatorios a la demanda de nueces

AU - Camarena Gómez, Dena María Jesús

AU - Sanjuán, Ana Isabel

PY - 2004/10/21

Y1 - 2004/10/21

N2 - Consumers’ stated preferences towards walnuts are studied by means of a choice experiment, with a double objective: first, to identify the main attributes searched by consumer at purchase and second, to analyse the chances for the introduction into the Spanish market of the Pecan variety. From this study, commercial guidelines may be derived, that helps distribution and import companies to commercialise this nut. A mixed or random parameters logit is estimated which relaxes the IIA property (independence of irrelevant alternatives) present in the logit model with fixed parameters. In a mixed logit, coefficients of each attribute/level vary randomly across consumers, reflecting the heterogeneity of individuals’ preferences. This model also allows estimate efficiently the parameters when each individual chooses several times, as in the present study.

AB - Consumers’ stated preferences towards walnuts are studied by means of a choice experiment, with a double objective: first, to identify the main attributes searched by consumer at purchase and second, to analyse the chances for the introduction into the Spanish market of the Pecan variety. From this study, commercial guidelines may be derived, that helps distribution and import companies to commercialise this nut. A mixed or random parameters logit is estimated which relaxes the IIA property (independence of irrelevant alternatives) present in the logit model with fixed parameters. In a mixed logit, coefficients of each attribute/level vary randomly across consumers, reflecting the heterogeneity of individuals’ preferences. This model also allows estimate efficiently the parameters when each individual chooses several times, as in the present study.

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JO - Economía Agraria y Recursos Naturales

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