Influence of ethnocentrism and neo-phobia on ethnic food consumption in Spain

Dena M. Camarena*, Ana I. Sanjuán, George Philippidis

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

47 Scopus citations


Over the last decade, a strong upsurge in Spanish immigration has fostered a thriving ethnic food market. To examine indigenous consumer predilections toward ethnic foods, a carefully designed choice experiment is employed, with particular focus on ethnocentricity and food neo-phobia traits on potential purchase decisions. Employing a two level nested logit model, consumers choose to accept/reject ethnic foods, with a positive response met by a further series of different ethnic cuisine and consumption scenario alternatives. Bivariate tests reveal that higher ethnocentric and neo-phobic segments possess common socio-demographic characteristics, whilst neo-phobia plays a significantly stronger role in determining the probability of rejection. Further tests reveal culturally similar Mexican food as the preferred ethnic food across all consumption scenarios. Moreover, the 'restaurant' is the favoured format of consumption, whilst there is evidence of a strong association between specific ethnic food types and consumption formats. The implications of our research suggest that in the short to medium turn, price is a strong strategic variable, whilst marketing strategies must successfully isolate and exploit specific 'ethnic food/consumption scenario' mixes. Finally, stronger messages emphasizing quality and convenience factors are seen as key to bolstering the underrepresented 'home preparation' ethnic food market in Spain.

Original languageEnglish
Pages (from-to)121-130
Number of pages10
Issue number1
StatePublished - 1 Aug 2011
Externally publishedYes


  • Ethnic food
  • Ethnocentrism
  • Food neo-phobia
  • Indigenous consumers
  • Nested logit
  • Spain


Dive into the research topics of 'Influence of ethnocentrism and neo-phobia on ethnic food consumption in Spain'. Together they form a unique fingerprint.

Cite this