| Original language | Spanish |
|---|---|
| Title of host publication | Fundamentos de Marketing: Estrategias para un mundo de cambios |
| Editors | Victoria López, M. Hounghton |
| Place of Publication | España |
| Publisher | EME Editorial |
| Pages | 99-106 |
| Number of pages | 7 |
| Edition | 1a Ed. |
| ISBN (Print) | 978-84-96285-19-4 |
| State | Published - 2013 |
La Fidelización como Ventaja Competitiva
Alma Teresita del Niño Jesús Velarde Mendivil, Dena María Jesús Camarena Gómez, Martina Alcaráz
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review