Original language | Spanish |
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Title of host publication | Fundamentos de Marketing: Estrategias para un mundo de cambios |
Editors | Victoria López, M. Hounghton |
Place of Publication | España |
Publisher | EME Editorial |
Pages | 99-106 |
Number of pages | 7 |
Edition | 1a Ed. |
ISBN (Print) | 978-84-96285-19-4 |
State | Published - 2013 |
La Fidelización como Ventaja Competitiva
Alma Teresita del Niño Jesús Velarde Mendivil, Dena María Jesús Camarena Gómez, Martina Alcaráz
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review