Preferencias hacia el origen de un alimento étnico y la influencia de variables psicográficas

Research output: Contribution to journalArticle

Abstract

In recent years, knowledge and consumption of ethnic food has spread in Spain, among other factors, enhanced by immigration. Immigrants constitute a new market segment, with specific food demands that respond to the necessity of keeping their culinary traditions. In this research a choice experiment is conducted in order to investigate Latin-American consumers’ preferences toward an essential food in their diets, corn flour. In order to allow preferences to differ across individuals, a mixed logit model is estimated. Three psychographic variables are contemplated as possible sources for preference heterogeneity: the degree of food neo-phobia, ethnocentrism and personal values. Consumers more neo-phobic, and those with personal values than emphasize personal development, are more price-sensitive, while, more ethnocentric consumers favour the patriotic origin of the ethnic food.
Original languageUndefined/Unknown
Pages (from-to)71-99
Number of pages18
JournalEconomía Agraria y Recursos Naturales
Volume10
Issue number1
DOIs
StatePublished - 20 Oct 2012

Cite this

@article{903816367f2642ceb77ff0e16d643479,
title = "Preferencias hacia el origen de un alimento {\'e}tnico y la influencia de variables psicogr{\'a}ficas",
abstract = "In recent years, knowledge and consumption of ethnic food has spread in Spain, among other factors, enhanced by immigration. Immigrants constitute a new market segment, with specific food demands that respond to the necessity of keeping their culinary traditions. In this research a choice experiment is conducted in order to investigate Latin-American consumers’ preferences toward an essential food in their diets, corn flour. In order to allow preferences to differ across individuals, a mixed logit model is estimated. Three psychographic variables are contemplated as possible sources for preference heterogeneity: the degree of food neo-phobia, ethnocentrism and personal values. Consumers more neo-phobic, and those with personal values than emphasize personal development, are more price-sensitive, while, more ethnocentric consumers favour the patriotic origin of the ethnic food.",
author = "{Camarena G{\'o}mez}, {Dena Mar{\'i}a Jes{\'u}s} and Sanju{\'a}n, {Ana I.}",
year = "2012",
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doi = "10.7201/earn.2010.01.05",
language = "Indefinido/desconocido",
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pages = "71--99",
journal = "Econom{\'i}a Agraria y Recursos Naturales",
issn = "2174-7350",
publisher = "Universitat Politecnica de Valencia",
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}

Preferencias hacia el origen de un alimento étnico y la influencia de variables psicográficas. / Camarena Gómez, Dena María Jesús; Sanjuán, Ana I.

In: Economía Agraria y Recursos Naturales, Vol. 10, No. 1, 20.10.2012, p. 71-99.

Research output: Contribution to journalArticle

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AU - Camarena Gómez, Dena María Jesús

AU - Sanjuán, Ana I.

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Y1 - 2012/10/20

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AB - In recent years, knowledge and consumption of ethnic food has spread in Spain, among other factors, enhanced by immigration. Immigrants constitute a new market segment, with specific food demands that respond to the necessity of keeping their culinary traditions. In this research a choice experiment is conducted in order to investigate Latin-American consumers’ preferences toward an essential food in their diets, corn flour. In order to allow preferences to differ across individuals, a mixed logit model is estimated. Three psychographic variables are contemplated as possible sources for preference heterogeneity: the degree of food neo-phobia, ethnocentrism and personal values. Consumers more neo-phobic, and those with personal values than emphasize personal development, are more price-sensitive, while, more ethnocentric consumers favour the patriotic origin of the ethnic food.

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DO - 10.7201/earn.2010.01.05

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JO - Economía Agraria y Recursos Naturales

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