Segmentation of organic food consumers based on their attitudes, values and environmental beliefs

Research output: Contribution to journalArticleResearchpeer-review

Abstract

The objective of this work was to segment consumers based on their attitudes, values and environmental beliefs in the purchase decision of organic products in the northern zone of Sonora, to provide recommendations to the actors (public and private organizations) that involved in the organic food market. To do this, an Exploratory Factor Analysis (AFE) was initially carried out and then a cluster analysis to segment the consumers by their attitudes, values and beliefs. Two segments were identified (environmentally participative and environmentally consistent). This finding presents opportunities and challenges for private and public organizations, for the first considering consumer segments in the area,they may devise marketing strategies on organic products and for the second ones, they must include environmental education in their stimuli to improve awareness of people.
Original languageSpanish (Mexico)
Article number64
Pages (from-to)1
Number of pages22
JournalContaduria y Administracion
Volume64
Issue number2
DOIs
StatePublished - 2019

Cite this

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title = "Segmentation of organic food consumers based on their attitudes, values and environmental beliefs",
abstract = "The objective of this work was to segment consumers based on their attitudes, values and environmental beliefs in the purchase decision of organic products in the northern zone of Sonora, to provide recommendations to the actors (public and private organizations) that involved in the organic food market. To do this, an Exploratory Factor Analysis (AFE) was initially carried out and then a cluster analysis to segment the consumers by their attitudes, values and beliefs. Two segments were identified (environmentally participative and environmentally consistent). This finding presents opportunities and challenges for private and public organizations, for the first considering consumer segments in the area,they may devise marketing strategies on organic products and for the second ones, they must include environmental education in their stimuli to improve awareness of people.",
keywords = "Attitudes, Beliefs, Consumers, Marketing, Values",
author = "Beltr{\'a}n, {Lizbeth Salgado}",
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Segmentation of organic food consumers based on their attitudes, values and environmental beliefs. / Beltrán, Lizbeth Salgado.

In: Contaduria y Administracion, Vol. 64, No. 2, 64, 2019, p. 1.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Segmentation of organic food consumers based on their attitudes, values and environmental beliefs

AU - Beltrán, Lizbeth Salgado

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AB - The objective of this work was to segment consumers based on their attitudes, values and environmental beliefs in the purchase decision of organic products in the northern zone of Sonora, to provide recommendations to the actors (public and private organizations) that involved in the organic food market. To do this, an Exploratory Factor Analysis (AFE) was initially carried out and then a cluster analysis to segment the consumers by their attitudes, values and beliefs. Two segments were identified (environmentally participative and environmentally consistent). This finding presents opportunities and challenges for private and public organizations, for the first considering consumer segments in the area,they may devise marketing strategies on organic products and for the second ones, they must include environmental education in their stimuli to improve awareness of people.

KW - Attitudes

KW - Beliefs

KW - Consumers

KW - Marketing

KW - Values

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