Resumen
Stated consumer preferences for walnuts in Spain are investigated by means of a choice experiment. Conditional heterogeneity is explored, assuming two possible sources: How often walnuts are consumed and how driven by health and nutrition attitudes or convenience the consumer is. In particular, the possibilities for a mostly unknown variety in the Spanish market are investigated. Specific guidelines for the distribution and commercialisation of walnuts are provided.
Idioma original | Inglés |
---|---|
Páginas (desde-hasta) | 39-57 |
Número de páginas | 19 |
Publicación | Journal of Food Products Marketing |
Volumen | 12 |
N.º | 4 |
DOI | |
Estado | Publicada - 20 nov. 2006 |
Publicado de forma externa | Sí |