DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO

Resultado de la investigación: Contribución a una conferenciaArtículorevisión exhaustiva

Resumen

This proposal aims to present a strategy of visual communication, based on the
importance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.
The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.
Idioma originalInglés estadounidense
Páginas30-33
Número de páginas4
EstadoPublicada - 31 ene 2019
Evento2019 West East Institute International Academic Conference Proceedings - Barcelona, Espana
Duración: 22 ene 201924 ene 2019
https://www.westeastinstitute.com/

Conferencia

Conferencia2019 West East Institute International Academic Conference Proceedings
Título abreviado2019 WEI INTERNATIONAL ACADEMIC CONFERENCE PROCEEDINGS
País/TerritorioEspana
CiudadBarcelona
Período22/01/1924/01/19
Dirección de internet

Huella

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