Resumen
This proposal aims to present a strategy of visual communication, based on the
importance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.
The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.
importance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.
The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.
Idioma original | Inglés estadounidense |
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Páginas | 30-33 |
Número de páginas | 4 |
Estado | Publicada - 31 ene. 2019 |
Evento | 2019 West East Institute International Academic Conference Proceedings - Barcelona, Espana Duración: 22 ene. 2019 → 24 ene. 2019 https://www.westeastinstitute.com/ |
Conferencia
Conferencia | 2019 West East Institute International Academic Conference Proceedings |
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Título abreviado | 2019 WEI INTERNATIONAL ACADEMIC CONFERENCE PROCEEDINGS |
País/Territorio | Espana |
Ciudad | Barcelona |
Período | 22/01/19 → 24/01/19 |
Dirección de internet |