DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO

Arodi Morales Holguin; Raquel Torres Peralta; Federico Cirett-Galán

DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO

Arodi Morales Holguin, Raquel Torres Peralta, Federico Cirett-Galán

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Resumen

This proposal aims to present a strategy of visual communication, based on the
importance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.
The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.

Idioma original	Inglés estadounidense
Páginas	30-33
Número de páginas	4
Estado	Publicada - 31 ene. 2019
Evento	2019 West East Institute International Academic Conference Proceedings - Barcelona, Espana Duración: 22 ene. 2019 → 24 ene. 2019 https://www.westeastinstitute.com/

Conferencia

Conferencia	2019 West East Institute International Academic Conference Proceedings
Título abreviado	2019 WEI INTERNATIONAL ACADEMIC CONFERENCE PROCEEDINGS
País/Territorio	Espana
Ciudad	Barcelona
Período	22/01/19 → 24/01/19
Dirección de internet	https://www.westeastinstitute.com/

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https://www.westeastinstitute.com/wp-content/uploads/2019/03/EDU-BARCELONA-2019.pdf#page=31Licencia: Sin especificar

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Morales Holguin, A., Torres Peralta, R., & Cirett-Galán, F. (2019). DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO. 30-33. Papel presentado en 2019 West East Institute International Academic Conference Proceedings, Barcelona, Espana. https://www.westeastinstitute.com/wp-content/uploads/2019/03/EDU-BARCELONA-2019.pdf#page=31

@conference{948e9193b4664c0ba1de83df40d2430b,

title = "DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO",

abstract = "This proposal aims to present a strategy of visual communication, based on theimportance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.",

keywords = "Visual communication, Design, Health, Information Technology",

author = "{Morales Holguin}, Arodi and {Torres Peralta}, Raquel and Federico Cirett-Gal{\'a}n",

year = "2019",

month = jan,

day = "31",

language = "American English",

pages = "30--33",

note = "2019 West East Institute International Academic Conference Proceedings, 2019 WEI INTERNATIONAL ACADEMIC CONFERENCE PROCEEDINGS ; Conference date: 22-01-2019 Through 24-01-2019",

url = "https://www.westeastinstitute.com/",

}

Morales Holguin, A , Torres Peralta, R & Cirett-Galán, F 2019, 'DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO', Papel presentado en 2019 West East Institute International Academic Conference Proceedings, Barcelona, Espana, 22/01/19 - 24/01/19 pp. 30-33. <https://www.westeastinstitute.com/wp-content/uploads/2019/03/EDU-BARCELONA-2019.pdf#page=31>

DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO. / Morales Holguin, Arodi ; Torres Peralta, Raquel ; Cirett-Galán, Federico.
2019. 30-33 Papel presentado en 2019 West East Institute International Academic Conference Proceedings, Barcelona, Espana.

Producción científica: Contribución a una conferencia › Artículo › revisión exhaustiva

TY - CONF

T1 - DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO

AU - Morales Holguin, Arodi

AU - Torres Peralta, Raquel

AU - Cirett-Galán, Federico

PY - 2019/1/31

Y1 - 2019/1/31

N2 - This proposal aims to present a strategy of visual communication, based on theimportance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.

AB - This proposal aims to present a strategy of visual communication, based on theimportance of communication and graphical materials as a determining factor in the construction of our reality and self-image, whose use becomes a powerful tool to transform reality and behaviors of people.The development consists in the design of advertising pieces for digital environments, through a methodological process in two stages, which presents graphic concepts of high impact according to the target (members of a public health center), exposing the health problem that exists in Mexico, its consequences and prevention methods. This strategy will seek to contribute to the solution by modeling the way the paradigm is perceived by the target.

KW - Visual communication

KW - Design

KW - Health

KW - Information Technology

M3 - Paper

SP - 30

EP - 33

T2 - 2019 West East Institute International Academic Conference Proceedings

Y2 - 22 January 2019 through 24 January 2019

ER -

DEVELOPMENT OF PROMOTIONAL IMAGES FOR APPS, AS A TOOL FOR THE AWARENESS AND USE OF PREVENTIVE MEDICINE IN MEXICO

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